By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information you voluntarily provide to us, as well as certain information that is automatically collected when you visit our website.

Information You Provide

Depending on how you interact with Octeum, we may collect information such as:

• First and last name
• Company name
• Job title or role
• Email address
• Phone number
• Information included in messages or inquiries submitted through our website
• Any other information you choose to provide to us

You may provide this information when you:

• Contact us
• Request information about our services
• Submit a form
• Request a consultation or speak with an Octeum representative
• Subscribe to communications from us

Please do not submit sensitive personal information through our website unless it is specifically requested for a legitimate business purpose.

Information Collected Automatically

When you visit octeum.com, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited
• Date and time of your visit
• Referring website or page
• General information about how you interact with our website

This information may be used to understand website usage, maintain website security, troubleshoot technical issues, and improve our website and services.

2. Cookies and Similar Technologies

Octeum uses cookies and similar technologies to operate our website, remember preferences, understand website usage, protect forms from spam, and improve the experience of our visitors.

These technologies may include:

Essential Cookies
These cookies are necessary for the website to function properly and may support security, form functionality, and cookie-consent preferences.

Preference and Functionality Cookies
These cookies may remember preferences and support certain website functionality.

Analytics Cookies
These cookies help us understand how visitors use our website and how we can improve our website, content, and services.

Marketing and Advertising Technologies
We may use technologies that help us understand how visitors interact with our website and measure the effectiveness of our marketing activities.

Where required by applicable law, Octeum may request your consent before using non-essential cookies or similar tracking technologies.

You can manage your cookie preferences through our cookie-consent settings or through your browser. Disabling certain cookies may affect some website functionality.

3. Google Analytics and Site Kit

Octeum uses Google Analytics 4 (GA4) to understand website traffic and visitor interactions and to help us improve our website and marketing efforts.

We use Site Kit by Google to connect and manage certain Google services associated with our website. Site Kit itself does not replace the privacy practices of the individual Google services that may be connected to it.

Google Analytics may collect information about your device, browser, interactions with our website, and other usage information. Depending on our configuration and your privacy choices, this information may include information associated with your IP address or other online identifiers.

Where required, Octeum will use appropriate consent controls before activating analytics technologies.

You can learn more about Google’s privacy practices through Google’s privacy resources.

4. HubSpot

Octeum uses HubSpot to support website forms, customer communications, marketing activities, and management of inquiries and contacts.

When you submit information through an Octeum website form, information you provide may be processed by HubSpot on our behalf. This may include your name, email address, company information, phone number, and the contents of your inquiry.

HubSpot may also use cookies or similar technologies to help us understand website interactions and associate activity with a contact when appropriate and permitted by applicable law.

We use information collected through HubSpot to:

• Respond to inquiries
• Communicate with prospective and existing customers
• Manage contacts and requests
• Provide information about Octeum’s services
• Improve our marketing and communications

HubSpot’s handling of information is also subject to its own privacy practices.

5. LinkedIn Insight Tag

Octeum uses the LinkedIn Insight Tag to help us understand website conversions, measure the effectiveness of LinkedIn advertising, and gain insights into the professional audiences visiting our website.

The LinkedIn Insight Tag may collect information about visits to our website, including page views, browser information, device information, IP address, and other interaction information.

Where applicable, LinkedIn may use cookies or similar technologies to recognize visitors and provide measurement and advertising services.

Where required by applicable law, Octeum will obtain appropriate consent before activating the LinkedIn Insight Tag.

You can manage certain advertising and privacy preferences through your LinkedIn account and browser settings.

6. reCAPTCHA

Octeum uses Google reCAPTCHA to help protect website forms and other interactions from spam, abuse, and automated activity.

reCAPTCHA may collect information about your hardware, software, browser, IP address, and interactions with the website for security and risk-analysis purposes.

The use of reCAPTCHA is subject to Google’s applicable terms and privacy practices.

7. Spam Protection

Octeum uses spam-protection technologies, including Akismet, to help identify and prevent spam submissions through website forms and other user-submitted content.

Information associated with a form submission may be processed by these services for the purpose of detecting spam, abuse, and potentially malicious activity.

8. Website Forms

Information submitted through forms on octeum.com is used to respond to your inquiry or fulfill the purpose for which you provided the information.

Our website forms may collect information such as:

• Name
• Company
• Email address
• Phone number
• Job title
• Message or inquiry details

We use this information to communicate with you, provide requested information, evaluate business opportunities, and provide or discuss Octeum’s services.

9. Embedded Videos

Some pages on octeum.com may contain videos hosted directly on our website. These videos may be delivered from our website’s hosting infrastructure.

Self-hosted videos generally do not require information to be shared with an external video platform simply to play the video. However, standard website and server information may be collected when the page or video is accessed.

10. How We Use Information

Octeum may use information we collect to:

• Respond to inquiries and requests
• Provide information about our services
• Communicate with you about projects, services, or other business matters
• Schedule consultations or meetings
• Improve our website, services, and customer experience
• Understand website traffic and usage
• Measure marketing and advertising effectiveness
• Monitor and maintain website security
• Detect, prevent, and address fraud, spam, abuse, or technical issues
• Comply with applicable legal and regulatory requirements

We will only use personal information for purposes that are reasonably related to the purpose for which it was collected or as otherwise permitted by applicable law.

11. How We Share Information

Octeum does not sell your personal information.

We may share information with trusted third-party service providers that help us operate our business and website. These may include:

• Website hosting and technology providers
• Analytics providers
• Customer relationship management and communication platforms
• Email and marketing service providers
• Security and spam-prevention providers
• Advertising and measurement platforms
• Professional advisors, such as legal, accounting, or consulting providers
• Government authorities or law enforcement when required by law

These service providers may process information on our behalf to provide services to Octeum.

We may also disclose information when reasonably necessary to:

• Comply with applicable law, regulation, legal process, or governmental request
• Protect the rights, property, or safety of Octeum, our customers, employees, or others
• Detect or investigate fraud, security incidents, spam, abuse, or other unlawful activity
• Protect the security and integrity of our website and systems

12. Business Transactions

If Octeum is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, information we maintain may be transferred as part of that transaction, subject to applicable law.

13. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain appropriate business records, resolve disputes, enforce agreements, and comply with legal obligations.

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

14. Data Security

Octeum takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. As a result, we cannot guarantee absolute security.

15. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information
• Ask questions about how your information is collected or used
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Manage certain cookie and tracking preferences

To make a privacy-related request, contact us using the information provided below.

We may need to verify your identity before completing certain requests.

16. Marketing Communications

If you provide your contact information to Octeum, we may use it to communicate with you about services, information, events, or other business-related communications that may be relevant to you.

You may unsubscribe from marketing emails at any time by using the unsubscribe instructions included in the communication or by contacting us directly.

We will continue to send transactional or service-related communications when necessary to fulfill a request or business relationship.

17. Third-Party Websites and Services

Our website may contain links to websites, applications, or services operated by third parties, including technology partners, manufacturers, industry organizations, and other business partners.

If you follow a third-party link, that third party’s privacy policy and practices will apply. Octeum is not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

18. Children’s Privacy

Our website is intended for business and professional audiences and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services, or applicable legal requirements.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. We encourage you to review this page periodically for the latest information.

20. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact Octeum:

Octeum
DD2 Consulting Group LLC d/b/a Octeum
Email: hello [at] octeum.com
Website: octeum.com/contact
Phone: 585.304.8151

We will make reasonable efforts to respond to privacy inquiries in accordance with applicable law.